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This website book.brandintegrity.com states the following, "A Brand Strategy Is the Ultimate Business Strategy and Often the Least Understood." We analyzed that the website also stated " True Branding Is About Being Different, Not Saying Different Things." It also stated " If You Think You Know Your Brand Image You Are Probably Wrong. Only Wimps and Egomaniacs Are Afraid to Investigate Their Companys Reality. Marketing and Advertising Can Kill Your Brand. Employees are NOT Your Greatest Asset." The header had DotNetNuke as the highest ranking search term. It was followed by DNN which isn't as ranked as highly as DotNetNuke.